New Study Indicates Home Care is on the Rise


While franchising in the home care industry only began in the last 20 years, the past 10 years alone have yielded some tremendous growth. A new study released by the web portal Franchise Direct indicates that the increase in demand for home care is not only the result of an aging population; now more than ever people desire to age in place surrounded by the comforts of their home and loved ones.

According to the study, 70 percent of American seniors spend the rest of their lives in the place where they celebrated their 65th birthday—even though an overwhelming number of them still require some assistance. The California Department of Aging, for example, estimates that 30 percent of women and 17 percent of men over the age of 75 need assistance with personal care.

At FirstLight Home Care, we’re excited to be part of a new movement that is reinventing the way we care for our elderly or those affected by a chronic condition or illness. I was astounded to read some of the findings included in this revealing report. The U.S. Department of Health and Human Services and the U.S. Department of Labor predict 27 million people will use paid, long-term care services in any setting by 2050. And while the study touts many established care givers already excelling in the business, we feel our entry into the market couldn’t have come at a more opportune time.

As we continue our mission of growing our business in the decade ahead, we are equally excited to bring other caregivers on board. And as more people become aware of the advantages that in-home care provides, the more we will continue to spread our message. Media outlets, such as The Buffalo News in Buffalo, N.Y., are already taking note of the widening appeal of business franchising, particularly as it relates to the in-home care market. Take a moment to look deeper: What next steps will you decide to take?

Next week: Watch for my tips on how to start a conversation with a loved one about the need for providing long-term care.

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