FirstLight welcomes industry veterans to corporate team


Here at FirstLight, we are pleased to announce the addition of Shirley Weber and Dan Roberts to our corporate team as directors of business development and team support.

Shirley comes to us with over 13 years of experience in the home care industry, having been a partner in and operated Houston’s largest and most successful senior home care company for eight years, with five additional years spent running her own successful home care consultant practice, working with independents and franchise systems alike with a solid track record of success. Based out of Houston, Texas, Weber will support FirstLight franchisees in the western half of the country.

Dan has 10 years of experience in various business development roles, including consultancy, for a number of emerging companies. As a Six Sigma practitioner, Roberts’ ability to identify new business opportunities, develop new markets, products and partnerships, and his strategic analytical skills make him an ideal asset to FirstLight’s corporate team. Dan is based out of Charlotte, N.C. and will support franchisees in the eastern half of the country.

In their new positions, Weber and Roberts will be responsible for the pre-training, pre-opening and grand opening processes and initial launch of all franchisees. In a support role, they will continually coach, guide and enable franchise business growth in meeting or exceeding new and existing owner targets set by the franchisor. Additionally, they will be responsible for reinforcing the operating system, developing and maintaining brand consistency, establishing and leading networking initiatives and all other leadership required to drive results and achieve goals. We’re looking forward to continued success and growth with both of them.

Let’s give Dan and Shirley a warm welcome!

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