The FirstLight Care Corner

Low-Tech Market Yields High Returns

From our Care Blog

From Blackberries to Droids to iPhones, the world of cell phone technology continues to outdo itself. But this week, I noticed that Tigard, Ore.-based phone company Consumer Cellular has opted to buck the trend and steer its mission in the opposite direction. Recently, The Portland State Daily Vanguard ran an engaging piece on how Consumer Cellular is marketing its stripped down cell phone models to the senior citizens. Instead of touting oodles of multi-functionary applications, the company has designed phones with bigger buttons that are easier to see and push. And in addition to being hearing aid compatible, basic plans...

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The Importance of Independence for Seniors

From our Care Blog

This week, I read an article about the increasing number of seniors having joint replacement surgery. The article, “Old Patients, New Joints,” written by Paula Span for The New York Time’s blog, The New Old Age, featured a series of individuals who have recently experienced hip or knee replacement surgery as well as useful advice from a number of doctors. What I found really endearing about this article, is how much people value their independence – their ability to live their lives – no matter their age and no matter what they have to do to achieve it. One woman...

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Article from the Cincinnati Business Courier

From our Care Blog

FirstLight Home Care was featured in the April 16 issue of the Cincinnati Business Courier. In the article, we discussed the in-home care market, and the different strategies we are taking to make us a major contender on a national level. You can check out the full article here. The senior in-home care market is growing rapidly, yet no business holds more than 1 percent of the market share. With the need for these services on the rise, Medicare dollars are not so quick to keep up. FirstLight is looking to change this -- and give the public a franchised...

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