Skip to Content

In the News

A group of FirstLight franchisees all stand and cheer

FirstLight Home Care Expanding Caregiving Services to California’s Bay Area

National home care provider to open a location in Alameda

CINCINNATI, OHIO – October 20, 2023 – FirstLight Home Care, a leading provider of home care services, will open a new location in Alameda, CA, later this year. The office, which is set to open in December, will be owned and operated by Nicole Freeman.

Over the past 15 years, Freeman has contributed to the marketing efforts of several Fortune 500 companies. She is a marketing professional who holds a Bachelor of Arts degree from UC Berkeley, as well as an MBA from Georgetown University.

Freeman also has personal caregiving experience. She has seen firsthand, with her grandparents, how painful and confusing finding care for a loved one can be. She wants to help prevent that stress from happening to families in her community by making the path to care as easy as possible.

“My goal is to be a beacon of light that helps families find their way during a potentially dark time and give back to those who have given so much to me during my time in the Bay Area,” said Freeman. “There is a huge demand for our services all over the country, and I am so proud to be able to start a home care business in the community in which I grew up. With FirstLight, I know I’ll receive the tools, education and resources I need to grow and succeed and to help as many people as possible.”  

FirstLight Home Care of Alameda will serve clients and families in California’s East Bay region and surrounding communities. It will also bring jobs to the local community, focusing on hiring individuals with a heart for service and a genuine desire to enrich the lives of others and help them have their best day, every day.

FirstLight Home Care delivers companion care and personal care services to seniors, veterans, people recovering from illness, injury, surgery, and those with Alzheimer’s and dementia. Professional caregivers help any adult needing assistance with personal care and household duties such as cooking, cleaning, and running errands while providing support and peace of mind.

About FirstLight Home Care

FirstLight Home Care, a leading provider of home care services, is a lifeline for seniors, veterans, adults living with dementia, and anyone 18 and older who needs care where they call home. FirstLight exists to help people have their best day, every day. The company’s mission is to provide compassionate home care so that all families served have peace of mind knowing their loved ones receive the support they need to enjoy the quality of life they deserve. FirstLight’s network of professional caregivers is passionate about creating meaningful relationships and making a difference in the lives of others. The franchise system includes nearly 200 independently owned and operated home care locations throughout the United States. To learn more, or to find a local office, visit

Press Contact:

Lucy Modzelewski
Brand Director
FirstLight Home Care

Press Releases

Request Home Care

The cost for home care depends on your unique situation. Request personalized pricing for the services you need.

Find Care

Find Career

Do you have a heart for service?
We’re hiring people who want to help others have their best day.

Search Jobs