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A group of FirstLight franchisees all stand and cheer

Local Resident Opens FirstLight Home Care in Little Rock

Little Rock, Ark. – (February 7, 2014) — FirstLight Home Care, provider of quality, affordable, non-medical in-home care for adults, is now open in Little Rock. FirstLight will service residents of Little Rock and surrounding areas including North Little Rock, Benton, Bryant, Maumelle, Roland and Bigelow. It is owned and operated by Doug Ballinger.

Prior to opening FirstLight Home Care of West Little Rock, Ballinger worked in his family’s business managing a chain of convenience stores in Memphis. He has also worked as director of reservations for Fairfield Resorts, now Wyndham Vacation Resorts, in Little Rock and Fort Lauderdale. His interest in opening a FirstLight location was strengthened when he bonded with two elderly women who lived across the street from him, one of which lived to be 103 years old. He said the two women had incredible stories to tell and lessons to teach. Within his own family, Ballinger has become the person to take care of aging relatives.

“From a young age, my grandparents and parents always instilled a sense of caring for others in me,” Ballinger said. “Those unable to tend to themselves, especially seniors, deserve the very best care possible, with dignity and respect. It is our goal to hire the very best caregivers in central Arkansas.”

For more information, visit or call 501-223-3355. FirstLight Home Care of West Little Rock is located at Two Financial Centre, 10825 Financial Centre Parkway, Suite 131, Little Rock, AR 72211.

About FirstLight Home Care
FirstLight Home Care creates a new standard in non-medical, in-home care for seniors, new mothers, adults with disabilities and those recovering from illness, injury or surgery. FirstLight Home Care’s leadership team offers more than 90 years of collective senior care experience and innovation to establish an emerging market leader in a fast-growing industry. FirstLight Home Care has nearly 80 franchises across the country, which benefit from industry’s leading, best-in-class franchise support. Follow company news on Twitter and Google Plus.

Press Contact:

Lucy Modzelewski
Brand Director
FirstLight Home Care

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