MARCUS THOMAS LLC NAMED AD AGENCY OF RECORD FOR FIRSTLIGHT HOMECARE
Feb. 10, 2016 – Marcus Thomas LLC of Cleveland said it has been named the advertising agency of record for FirstLight Home Care, an in-home care provider with a network of offices that provides care for 2,500 clients in more than 30 states.
Billings on the account were not disclosed.
Danielle Cantin, executive director of brand development for Cincinnati-based FirstLight, said in a statement that Marcus Thomas was chosen after a nationwide search. The agency “clearly understood the direction that we were headed toward,” Cantin said. “Their research into our operations and – most importantly – caregivers and our clients revealed powerful insights that will help us meet our aggressive growth goals.”
Cantin said the agency’s work will focus on national brand development, marketing support and future caregiver recruitment efforts.