FirstLight Home Care Unveils Newly Designed Website
Leading home care provider gives national website and local franchise sites a refresh
With updated content, colors and a refresh of the current branding, the main website and local franchise sites feature improved navigation and functionality on desktop and mobile and make accessibility a priority.
The enhancements help clients and families quickly and easily navigate the site to find the home care services they need and help potential caregivers find employment by directing users to the nearest FirstLight Home Care location. Other features include interactive elements, helpful resources and FAQs so that visitors can learn more about available home care services.
Zbra Studios, an award-winning California-based web development, design, and marketing firm, worked closely with FirstLight’s marketing team to design, develop and launch the new site. Zoey Smith, owner of Zbra Studios, has been a valuable partner of FirstLight for nearly 10 years, helping the company communicate its brand and mission through a strategic approach to web development with a focus on responsive design and user experience.
“Our goal was to build a website that is a better representation of the amazing work our franchisees and their teams do on a daily basis,” said Kimbrough Taylor, Executive Director of Marketing Strategy for FirstLight Home Care. “We wanted to give the site a more modern look and feel. But more importantly, we wanted to give franchisees more customization and control to tell their unique stories. With the ability to add personalized content, local videos and client reviews, franchisees can differentiate themselves in their local communities.”
Recently, the company conducted focus groups and surveys with caregivers and clients to better understand how the brand is positively received and where it can improve as it looks to the future. Results from this fact-based research factored into the overall design and development of the new website.
“The need for quality home care services has never been greater,” said Glee McAnanly, President and CEO at FirstLight Home Care. “The updated website properly aligns with our strategies for growth and expansion and our company mission to help people have their best day, every day.”
FirstLight Home Care offices across the country provide companion care and personal care services to individuals who need support in the place they call home, including seniors, veterans, adults who are recuperating and individuals with Alzheimer’s and dementia. Trained professional caregivers help with many needs, from companionship, transportation and household tasks to individual responsibilities like mobility, bathing and personal hygiene.
For more information and to view the new site, visit www.firstlighthomecare.com.
About FirstLight Home Care
FirstLight Home Care, a leading provider of home care services, is a lifeline for seniors, veterans, adults with disabilities, those living with dementia, and anyone 18 and older who needs care in the place they call home. FirstLight exists to help people have their best day, every day. The company’s mission is to provide compassionate home care so that all families who are served have peace of mind knowing their loved ones are getting the support they need to live independently. FirstLight’s network of professional caregivers is passionate about creating meaningful relationships and motivated to do more so that clients enjoy the quality of life they deserve. The franchise system includes nearly 200 independently owned and operated home care locations throughout the United States. To learn more, or to find a local office, visit FirstLightHomeCare.com.
About Zbra Studios
Zbra Studios, an award-winning web development, design, and marketing firm, specializes in custom-designed websites with a modern aesthetic that are optimized for conversion. As the landscape of the internet evolves, Zbra maintains a deep understanding of current web development trends, technologies and best practices, creating flexible websites that are fully responsive for different device platforms and screen sizes. The firm also has expertise in branding, identity design, print-to-web campaigns, tradeshow booth design and e-mail marketing. Visit ZbraStudios.com.